Gold Line Cartridges

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What Separates the GOLD Line Warranty from Other Toner Cartridges?
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As a dealer, it’s important to have a good warranty on the products you sell. Offering a quality warranty to your customers shows that you are committed to providing excellent service and care, while also giving them the security and peace of mind that their purchases are protected. A quality warranty makes it clear to your customers that they can trust you.

We asked Christian Pepper, President, LD Channel Partner Division, to explain what separates the GOLD Line warranty from those of other toner cartridges.

Christian’s response: I think there are three things that separate the GOLD Line warranty from those of other toner providers. 

  1. When we launched the GOLD Line in 2018, we were the first organization to have a lifetime warranty, rather than a one or two-year warranty, which all other toner providers typically offer.
  2. Our warranty is very simple to claim and deal with. Dealers have told us that when they work with other vendors and need to send a replacement cartridge to their customer, they receive an invoice for it – then they have to fill in a purchase order and send the defective product back to the vendor in order to get a credit. We don’t do any of that. We send out a free-of-charge replacement, there’s no paperwork, or if you want a credit, we’ll give you a credit. Then we try to get back every single cartridge to autopsy it and find out what is wrong with that product so that we can make improvements.
  3. If you change providers and work with us, we know you’re making an investment in that relationship with us. So, we’ll take over the warranty of your previous vendors’ products should they fail. Usually, the reason dealers switch to GOLD Line is they find out that our quality is much higher than other vendors in the market. The fact that we’ll take over the warranty management of their cartridges shows that we’re investing in the relationship with our customers.

Our GOLD Line cartridges undergo rigorous testing and monitoring for performance, quality, and page yield. If you or your customer are not completely satisfied, we’ll gladly replace the product and compensate you for labor costs. All our GOLD Line cartridges are backed by a lifetime guarantee.

To see more dealer FAQs answered, click here for the latest Channel Chat videos!

LD Channel Partner Division at a Glance

We are a collection of experienced industry professionals that dealers know and trust. Working exclusively with imaging dealers, the LD Channel Partners Division offers the award-winning GOLD Line series of new build toner cartridges, a popular alternative to OEM and remanufactured toner products. Dealers enjoy BLI-tested, best-in-class new build quality cartridges that provide a competitive advantage, higher margins and advanced nationwide distribution capabilities.

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4 Questions Every Dealer Should Ask a New Toner Provider
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When interviewing a new toner vendor for your dealership, asking the right questions can make all the difference. Taking the time to research and determine which inquiries will give you key insights into their capabilities, commitment level, credibility and cost-effectiveness is well worth it for a successful partnership!

Christian Pepper, President, of LD Channel Partner Division answers the question: “What Questions Should a Dealer Ask When Considering Toner Providers?”

Here are the four questions that Christian suggests asking:

  1. Ask for References: I would first ask for a list of references of near-peer dealers that you know and trust and can speak about the company that you’re considering. 
  1. Ask for 3rd Party Test Results: The second question I would ask is if the provider has some independent and credible third-party testing of their products; an organization like Buyers Laboratory, for example. 
  1. Ask About Inventory Availability: Supply chain issues have been prevalent over the past few years, so I would ask how the organization plans its inventory volumes, how much inventory it’s carrying, and how long its supply chain is. That way, if you come on board with them, you know that you can depend upon them for the products you need.
  1. Ask for Performance Data by SKU: It’s not good enough to say you make the best quality products on the market and you have a less than 1% return rate. I would ask to see performance data by SKU so that you have confidence in the vendor that you’re thinking of working with.

At LD Channel Partner Division, we’re always happy to answer any questions you might have about our products. Check out our Channel Chat page to see what other dealers are asking. And if you have any further questions, don’t hesitate to give us a call at 866-780-9385 (toll free) or email cpd@ldproducts.com. We can’t wait to hear from you!

To see more dealer FAQs answered, click here for the latest Channel Chat videos!

LD Channel Partner Division at a Glance

We are a collection of experienced industry professionals that dealers know and trust. Working exclusively with imaging dealers, the LD Channel Partners Division offers the award-winning GOLD Line series of new build toner cartridges, a popular alternative to OEM and remanufactured toner products. Dealers enjoy BLI-tested, best-in-class new build quality cartridges that provide a competitive advantage, higher margins and advanced nationwide distribution capabilities.

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How Can Toner Quality Issues Affect a Dealership?
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You only get one chance to make a first impression. That’s why it is essential to ensure that all the products and services you offer are held to the same high standards that you have set for your dealership. You want to make sure that the overall impression you make is a positive one and leaves a lasting impact.

That’s why we asked Brett Noble, Sr. Business Development Manager, LD Channel Partner Division: “How can toner quality issues affect a dealership?”

Brett’s Response: Murphy’s Law tells us when a toner issue happens it’s usually on the most critical device, like the CEO’s desktop printer. When something like this happens, it reflects poorly on your dealership. We care a lot that something like this doesn’t happen to you! At the end of the day, your brand is your livelihood, and you don’t want a cartridge to be the reason that your business is negatively affected. When it comes to your brand, I think one of the most harmful things that can happen is a cartridge failure or toner issue.

In this competitive market, maintaining customer satisfaction and a healthy bottom-line hinge upon reliable toner products. Poor quality can lead to irreparably damaged relationships with customers who may look elsewhere for vendors and put your dealership’s profitability at risk. Not only do dealers have to compensate their clients or offer discounts, but they also risk draining resources trying to fix the problem. It’s in every dealer’s best interest to prioritize product excellence from day one!

65% of customers said they have changed to a different vendor because of a poor experience. (Khoros)

You worked hard to establish your business’ solid reputation, why leave it to chance? Selecting only the finest products and the best partners to represent your brand not only helps safeguard your hard-earned reputation but also sets the foundation for continued growth and success in the future. Don’t take chances with your reputation – choose quality at every front to secure a bright future for your dealership!

To see more dealer FAQs answered, click here for the latest Channel Chat videos!

LD Channel Partner Division at a Glance

We are a collection of experienced industry professionals that dealers know and trust. Working exclusively with imaging dealers, the LD Channel Partners Division offers the award-winning GOLD Line series of new build toner cartridges, a popular alternative to OEM and remanufactured toner products. Dealers enjoy BLI-tested, best-in-class new build quality cartridges that provide a competitive advantage, higher margins and advanced nationwide distribution capabilities.

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How Can the GOLD Line Packaging Help Dealers?
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Packaging is a critical part of the marketing and selling process for any product. It helps to create a memorable and visually appealing experience for end users, while also serving as a practical way to ensure that products arrive safe and intact at their destination. Premium packaging can have a huge influence on the perception of a product and its value.

That’s why we asked Christian Pepper, President, LD Channel Partner Division to answer the question: “How can the GOLD Line packaging help dealers?”

Christian’s Response: We get a lot of complimentary feedback from dealers on our packaging. There are a couple of things that dealers comment on most. The first thing is that people buy everything with their eyes. First impressions are incredibly important, and no matter how great your product or service is, it won’t get a second look if the packaging isn’t attractive. We recognize that people are judging the quality of the cartridge before they even put it in the printer and test its printout. So, we want that outer box experience to be really good. Just like our product is called GOLD Line, we have gold foil on our box. We want to demonstrate that there is a premium product inside.

Additionally, other competitors in the remanufactured industry tend to use about 10 different box sizes for the 5,000 SKUs that they make. So, what you end up with is very large boxes with a lot of filler around small toner cartridges. By comparison, every single GOLD Line SKU has an individually designed box, and that box is designed to be minimal in size to ship cartridges safely and reduce shipping costs, which saves our dealers money. It also means less storage space is needed in customer storage cabinets.

72% OF AMERICAN CONSUMERS SAY THAT PRODUCT  PACKAGING DESIGN INFLUENCES THEIR PURCHASE DECISIONS (IPSOS)

The LD Channel Partner Division understands that packaging is a key factor in forming end-user impressions of their product. The premium GOLD Line packaging has been extremely successful in helping us differentiate our toner from other options on the market.

To see more dealer FAQs answered, click here for the latest Channel Chat videos!

LD Channel Partner Division at a Glance

We are a collection of experienced industry professionals that dealers know and trust. Working exclusively with imaging dealers, the LD Channel Partners Division offers the award-winning GOLD Line series of new build toner cartridges, a popular alternative to OEM and remanufactured toner products. Dealers enjoy BLI-tested, best-in-class new build quality cartridges that provide a competitive advantage, higher margins and advanced nationwide distribution capabilities.

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2023 Aftermarket Toner Cartridge Checklist
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2023 is right around the corner! Are you planning your toner strategy for the coming year? Smart imaging dealers know the pluses and minuses of selecting the right OEM toner alternatives for their customers!

Popular dealer priorities include:

  • Profitability
  • Reliability
  • Performance (Yield & Quality!)

As we look ahead to the new year, here’s what progressive Imaging Dealers tell us they are looking for in 2023.

2023 Aftermarket Toner Checklist

• Bigger Margins vs OEM

You need to make a decent profit without quality issues and backlash from customers.

• Supply Chain Visibility

Forward-thinking dealers want assurances that they can source products for the foreseeable future to avoid vendor juggling and stockouts.

• Comparable Quality to OEM Cartridges

It should be difficult for your customers to determine the difference between a page printed using an OEM cartridge, and an aftermarket one.

• Page Yields

Evidence that aftermarket cartridges are matching or exceeding OEM yields.

• 100% New Components

Is your customer receiving a new shell and new internal components, or are they used? There is a significant difference in both performance and quality.

• BLI Tested

Cartridges should be tested and approved by Buyer’s Lab Inc., the industry’s most trusted third-party lab.

• Professional Packaging

What impression do your customers get when they receive and open your aftermarket cartridge packaging?

• Extended Yields

Does the manufacturer offer extended yield cartridges to maximize profitability on MPS and cost-per-page agreements?

• Quality Control

Does the manufacturer provide real-time quality control analysis and take a proactive approach to any potential issues?

• National Distribution

Can you deliver a product to customers with the distribution reach, accuracy, and speed they need?

• Industry Awards

Quality products earn a reputation among industry leaders. Have the cartridges been recognized by the community?

• Peer Review

If you asked fellow dealers about their experience, what would they say?

• Easy Returns

Does the manufacturer make you jump through hoops or complete endless paperwork to prove their cartridges are faulty?

Providing excellent service to your customers is the key to a profitable 2023! Selecting the right aftermarket toner partner will help you differentiate yourself from the competition, all while making a big difference to your customers and your bottom line in the coming new year.

Unleash your new toner potential with us: MPS | Goldline | LD Products Channel Partner Division

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