Monthly Archives :

October 2019

2 Big Reasons Why HP is going to have to Raise Prices

150 150 LD Products

The ink and toner business is changing, and changing rapidly. The market is shifting and the big players are adjusting their strategy to try to retain the market share they’re rapidly losing to rivals offering less expensive ink and toner cartridges.

For years the printer industry traditionally sold hardware at a loss with the true profit being generated by the sale of consumables over the life of ownership, much like the razor industry. Sell the razors inexpensively, and charge more for the consumables, in this case the blades.

Today, however, the balance of power has shifted as the quality of compatible and remanufactured cartridges have improved and prices have dropped.

HP has announced that it is going to try a new business model to compensate for the loss in supplies revenue, but this shift is going to mean an increase in price, affecting the businesses of printer dealers, toner resellers, and Managed Print providers.

Two Big Reasons HP is Changing Course (and Raising Prices)

The two major reasons HP is changing its business model are the prevalence of good quality aftermarket third-party toner options for consumers, and the fact that they can no longer afford to lose money on hardware because their business model is no longer working.

HP’s approach to this market shift is to offer two types of New printers.  One that is cheaper to buy up front, but which can only use OEM consumables and the second is more expensive to buy, but which is unlocked so that aftermarket supplies can be utilized.  HP has already been trying to change its hardware model by launching  the Smart Tank and Neverstop printers which come fully loaded with an estimated two-year supply of ink or toner.

Tuan Tran, incoming HP President told an analyst meeting that HP is trying to “rebalance the system profitability, capturing more profit upfront. This model is for customers who want to exclusively buy HP printers and supplies. Customers will get a model that delivers a more secure, reliable, higher quality, and sustainable print experience,” he continued.

However, Toni Sacconaghi, tech watcher at Bernstein isn’t so confident, suggesting that HP may be left with uncompetitively priced hardware if their competitors don’t follow suit. He says “it’s not clear if HP will be better off financially.”

The Takeaway…

Other major manufacturers will be watching to see the results of this shift in strategy. Dealers and resellers need to be aware of how HP’s price increases and shift in technology will impact their existing businesses as it is likely that they may choose or end up with the lower priced hardware locked to OEM consumables in their new and fleet in place agreeements.

Partnering with aftermarket manufacturers like LD Products, producers of the Gold Line Series of toner cartridges (a brand-new disruptive line of premium quality, non-infringing, new build cartridges) can help them stay competitive.

LD recently tested their Gold Line cartridges against HP OEM cartridges and the results showed that the quality and performance were nearly identical. The obvious difference was that the LD extended yield cartridges cost about 70% less in a formal test. The best part is that dealers and resellers can save up to 20% over other leading remanufactured cartridge brands.

If you’d like to learn more about the new LD Products Gold Line Cartridges, click here for all the details, and give us a call! We’re always happy to answer all of your questions. 

LD Products Gold Line Wins 2019 Global Quality Award!

1600 1200 LD Products
 October 17th, 2019 – LD Products and their Channel Partner Division are pleased to announce that their LD GOLD Line Series of premium quality new build toner products was just crowned 2019 Quality Leader at the RemaxWorld Expo.


This designation elevated LD Products GOLD Line Series above last year’s quality winner, Clover Imaging Group who provide remanufactured toner products.  It is the first time in the event’s 12 year history that a New Build Cartridge series has won this prestigious award over remanufacturers.

The 2019 Quality Leader Award was selected by 16 judges from around the world and presented to LD’s leadership team at the largest trade show in the imaging industry; the 2019 RemaxWorld Expo in Zhuhai China.  Remax is spread across 7,400 Acres of show floor with 450+ exhibitors and over 15,000 visitors from 104 countries.

This award comes at a time when GOLD Line non infringing new build cartridges are winning significant market share from toner remanufacturers who continue to consolidate as a result of declining demand.

“Winning this award sends a clear message to dealers that they now have a proven quality alternative to OEM and Remanufactured products” stated Christian Pepper, President LD Products Channel Partner Division. “The Quality Leader Award is the crowning accomplishment of an incredible year for the GOLD Line, which previously saw us receive multiple glowing testimonials from satisfied dealers and successful independent testing by BLI Laboratories of our regular and Extended yield toner series”.

LD’s GOLD Line series of print cartridges are a commercial grade, non-infringing new build print cartridge sold exclusively through imaging dealers. Dealers enjoy a step up in quality and bigger margins over leading remanufactured cartridges.

The Quality Leader Award is presented annually to a company, organization or individual that promotes, educates and advances the use of standards which raise the quality of imaging supplies. Prior to receiving the 2019 Quality award, LD Products has been recognized at Remax multiple times in previous years and this years award is a testament to their continued focus on providing a premium quality, non-infringing new build cartridge for up to 20% less than leading remanufactured alternatives.

“We are heavily invested in the next generation of premium quality new build cartridges that combine quality and performance like never before” Stated Aaron Leon, Founder & CEO of LD Products. “Our outstanding BLI test results combined with this quality award make our GOLD Line cartridges a ‘must consider’ product for imaging dealers heading into 2020”

The premium quality standards of the LD GOLD Line cartridges have been well documented boasting the industry’s lowest return rate, 2019 BLI Lab Test Results and a battery of public testimonials from many of North America’s most prominent dealers.

To learn more about the LD GOLD Line series of toner cartridges, interested dealers are asked to visit the LD Products Channel Partner website, view dealer testimonials or speak to an LD Channel Partner representative.

Partner Website:

Dealer Testimonials:

Toll Free: 866-780-9385

About LD Products Channel Partners Division

LD Products’ Channel Partner division offers the Gold Line of Non-Infringing New Build Compatible printer consumables exclusively to qualified dealers.

The Gold line is engineered in the USA and assembled by contract manufacturing partners in China. Packaging is unbranded, and resellers own logos and contact info is applied at the point of sale by attaching a wraparound label detailing a picture of the cartridge inside, product info and delivery instructions.

The Gold line features a lifetime warranty and includes hassle-free cost coverage for resellers that must respond to onsite printer repairs caused by a faulty consumable. LD stands behind its products and fully indemnifies its customers in writing for infringement claims of U.S. Patents.