2023 is right around the corner! Are you planning your toner strategy for the coming year? Smart imaging dealers know the pluses and minuses of selecting the right OEM toner alternatives for their customers!
Popular dealer priorities include:
- Profitability
- Reliability
- Performance (Yield & Quality!)
As we look ahead to the new year, here’s what progressive Imaging Dealers tell us they are looking for in 2023.
2023 Aftermarket Toner Checklist
• Bigger Margins vs OEM
You need to make a decent profit without quality issues and backlash from customers.
• Supply Chain Visibility
Forward-thinking dealers want assurances that they can source products for the foreseeable future to avoid vendor juggling and stockouts.
• Comparable Quality to OEM Cartridges
It should be difficult for your customers to determine the difference between a page printed using an OEM cartridge, and an aftermarket one.
• Page Yields
Evidence that aftermarket cartridges are matching or exceeding OEM yields.
• 100% New Components
Is your customer receiving a new shell and new internal components, or are they used? There is a significant difference in both performance and quality.
Cartridges should be tested and approved by Buyer’s Lab Inc., the industry’s most trusted third-party lab.
• Professional Packaging
What impression do your customers get when they receive and open your aftermarket cartridge packaging?
• Extended Yields
Does the manufacturer offer extended yield cartridges to maximize profitability on MPS and cost-per-page agreements?
• Quality Control
Does the manufacturer provide real-time quality control analysis and take a proactive approach to any potential issues?
• National Distribution
Can you deliver a product to customers with the distribution reach, accuracy, and speed they need?
• Industry Awards
Quality products earn a reputation among industry leaders. Have the cartridges been recognized by the community?
• Peer Review
If you asked fellow dealers about their experience, what would they say?
• Easy Returns
Does the manufacturer make you jump through hoops or complete endless paperwork to prove their cartridges are faulty?
Providing excellent service to your customers is the key to a profitable 2023! Selecting the right aftermarket toner partner will help you differentiate yourself from the competition, all while making a big difference to your customers and your bottom line in the coming new year.
Unleash your new toner potential with us: MPS | Goldline | LD Products Channel Partner Division
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