How Should an Imaging Dealer Select a New Toner Provider?

Finding the right toner provider for your dealership is critical to your success. It’s important to take the time to evaluate potential toner providers in terms of quality and cost-effectiveness to ultimately find a trusted partner whose product you can count on each and every day. Wise selection is key – so let’s explore how best to choose that perfect fit for your business!

We asked Christian Pepper, President, of LD Channel Partner Division to answer the question: “How Should an Imaging Dealer Select a New Toner Provider?”

Christian’s response: The traditional way to choose a new toner provider is to first ask for some toner samples, then give them to a couple of friendly accounts and let them try them for several months. If they perform okay, then you change vendors. To me, this is a very risky way to choose a toner provider if you own a dealership.  

At LD Channel Partner Division we have a better solution. We built a system where we’ve tracked every cartridge we’ve ever manufactured and supplied to our customers. We also collect every return that we get and autopsy it to find out what went wrong so we can make improvements. All that data is available online to our existing customers and prospects so they can analyze any of the SKUs they are thinking about buying. And you can see collectively the experience that all 300 of our customers have had over the last five years of purchasing GOLD Line cartridges.  

You can still do your own testing if you want to reassure yourself, but you can easily see this data visualized in a graph format instead. Hopefully, that will help you make a better decision for your organization. And, if I might make one more suggestion, ask any vendor you’re considering working with to provide you with historical data of the SKUs you are interested in, including historical data, how many have been purchased, how many were returned, what the issues were and what the corrective actions were. That will give you a good indication of how reputable the toner provider is.

We know how critical a good toner partner is to the success of your business. That’s why at LD Channel Partner Division our goal is to help you make informed decisions about the toner products you provide to your customers.

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LD Channel Partner Division at a Glance

We are a collection of experienced industry professionals that dealers know and trust. Working exclusively with imaging dealers, the LD Channel Partners Division offers the award-winning GOLD Line series of new build toner cartridges, a popular alternative to OEM and remanufactured toner products. Dealers enjoy BLI-tested, best-in-class new build quality cartridges that provide a competitive advantage, higher margins and advanced nationwide distribution capabilities.