Thanks to hundreds of imaging dealers who prioritize value driven toner solutions for their end users, we’re proud to announce that we’ve already exceeded $20,000,000 in sales of LD’s exclusive GOLD Line series of toner cartridges.
Rather than list off 20 million reasons why dealers have moved their traditional spend on OEM or remanufactured cartridges to our GOLD Line series, here’s some actual comments on why dealers like you have made the switch.
“LD GOLD Line cartridges provide differentiation in a commoditized toner market.”
Buying toner can often be confusing for an end user. But ask someone if they would prefer a BRAND NEW cartridge vs. a used / remanufactured cartridge and their answer will be pretty predictable – they prefer new.
As you may know, the LD GOLD Line series of toner cartridges are manufactured using a brand-new shell with 100% brand-new top-quality components inside. The result is better quality, longer yields and repeat customers.
Need a reason for more customers to select you? Maybe it’s time to consider our award-winning LD GOLD Line series!
“I can offer a 100% NEW cartridge at remanufactured margins.”
Whether you sell toner on a transactional or contractual basis (a.k.a. Managed Print Services), you know customers don’t always want to pay the premium for an OEM cartridge and at the same time, they don’t want to deal with the common issues associated with remanufactured cartridges like lower yields, print quality fluctuations and of course leakage requiring service on a printer.
Offering a cartridge that’s 100% NEW gives customers an OEM quality cartridge at a lower cost while still protecting your margins over remanufactured alternatives.
“The GOLD Line performance is better than OEM.”
According to Buyers Lab testing, LD GOLD Line cartridges outperformed leading OEM cartridges in yield, print quality resolution and overall value. Don’t take our word for it, you know Buyers Lab does their homework. Ask us for your copy of the official report comparing a popular LD GOLD Line cartridge to a leading OEM cartridge.
“Your return policy is the EASIEST by far.”
Dealers tell us they simply don’t have the time or manpower to chase down suppliers for replacement cartridges or credits for faulty ones. That’s why we keep it simple. If you’re not happy with our cartridge, just tell us and we’ll ship you another one no questions asked. No paperwork, no red tape, no hassles. We’re that confident in every cartridge we make.
“The LD Gold Line packaging looks like a quality product.”
If you judge a book by it’s cover, maybe your customers are judging your print cartridges by the packaging as well. There’s a reason we spent the time to create impactful packaging; so your customer’s experience starts long before they put the cartridge in their printer.
Although it may not be a priority for all dealers, so many tell us the professional, clean, and impactful packaging helps them distinguish their offering from inferior alternatives.
“My LD sales rep isn’t a rookie.”
You need more than pricing and availability from your vendors to win in today’s hypercompetitive market. You can also tell when your sales rep understands your business, your market, and the industry. That’s why we’ve carefully selected proven industry veterans to help you identify and seize new profit opportunities based on years of experience helping dealers grow their top and bottom line.
If you’re an LD Channel Partner customer, we thank you for helping us break $20,000,000 in sales so quickly. If not, maybe these dealer comments will inspire you to rethink your toner strategy moving forward.